I’m no stranger to writing content that ranks.
At TenantCloud, I was the first U.S.-based hire—and ended up shaping the voice of the company from the inside out. Over the years, I helped guide it from scrappy startup to a multi-million dollar acquisition (NDA means I can’t share the numbers, but they were good).
If I had to estimate, I’d say 75% of the content on TenantCloud—blogs, landing pages, in-app copy, even the little buttons you click—was something I either wrote, planned, or edited myself.
Now, over at SendTheSignals.com, I’m not just talking about how to create content that ranks... I’m showing you what actually works, based on real-time, real-world experience.
No fluff. No guesswork. Just a clear, repeatable system you can use to grow your own business and make your content work around the clock—even while you sleep.
Pro Tip: Substack rewards engagement. If you want to help this content reach more people, tap the 💜, leave a quick comment, and/or ‘restack’ it. Each small action sends a signal—and helps spread the word. 📡
This morning, like most mornings, I woke up to organic visits across multiple sites. People reading content I wrote months—or sometimes years—ago. I haven’t touched those pieces in ages, but they still pull in traffic, generate leads, and help businesses grow.
Even though I don’t work at TenantCloud anymore, the content I created there keeps doing its job—driving traffic, converting users, nudging people toward free trials and paid accounts.
That’s the thing about well-built content: it compounds. It’s like a machine that keeps running, even when you’re not watching.
And the good news? You don’t have to figure it out the hard way. I’ve already cracked the code. I’ll show you how to do the same.
Are you ready to make your content work for you 24/7?
Or, send me a message on Substack.
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