Why subscribe?
You’re not invisible because your ideas aren’t good.
You’re invisible because your signal isn’t reaching the right people.
That can change–quickly.
If you’re doing thoughtful work—but feel like it’s not landing, not seen, not heard—this space is for you.
This publication exists to help you tune your signal so your work gets discovered, your message resonates, and your content actually connects with the people it’s meant for.
Every post shares practical tools, quiet strategies, and clear insight to help you do just that.
Subscribe to get full access to the newsletter and publication archives.
Who’s this for
This is for creators, writers, founders, and quiet builders who are serious about their craft—and ready to be seen for it.
If you're looking to:
Grow your audience without losing your voice
Make your message work for you
Build trust, not just traffic
Finally feel like your work is landing
…you’re in the right place.
A Framework to Help You Be Seen
The heart of this publication is a simple but powerful framework called SIGNAL(S)—a guide to making your work more discoverable, resonant, and shareable.
Each letter maps to a part of the content journey:
S – Search Intent: Understand what your audience is really looking for
I – Indexability: Make sure your content can be found and understood by search engines and Large Language Models (Perplexity, ChatGPT Search, Claude)
G – Gain Attention: Craft headlines, openings, and relevance that earn focus and attention
N – Narrative Clarity: Guide your reader clearly from start to finish because read-through rates are important
A – Authority & Authenticity: Build trust through your unique voice, experience, and supporting data
L – Linking & Signals: Strengthen your message through references, relationships, and collaborations
S – Shareability: Package ideas in ways that travel further—quotes, formats, emotion
It’s not about hacking the algorithm.
It’s about aligning your message with the people it’s meant for.
Each newsletter explores one or more of these elements—giving you practical ways to tune your signal and build content that actually works.
Stay up-to-date
Every new post lands quietly in your inbox—no noise, no spam, no shouting.
Prefer to read or listen on the go or connect inside the app? The Substack app gives you that option too.
For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
Join the crew
This is a space for people doing thoughtful work and trying to be seen for it.
Join the comments, ask questions, and connect with others tuning their signals just like you. Or support this work with a paid subscription—every bit helps keep the signal strong.
To learn more about the tech platform that powers this publication, visit Substack.com.
About The Chief Signal Officer
Hi, I’m Chris—your Chief Signal Officer.
For the past 15+ years, I’ve helped creators and companies figure out why their message isn’t landing—and how to fix it. I’ve worked in branding, storytelling, SEO, and strategy across fast-growing startups and solo creators alike.
The pattern is always the same:
Growth slows when the signal’s off.
And the people doing that work often blame themselves.
You're not the problem. The message just needs tuning.
That’s why I started this space—to give you tools that work, without turning you into someone you’re not.
Because once your signal is clear, everything changes.
