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Where Did All The AI-Hype Go?
The AI hype train is already over before it even got a chance to get started
Aug 25
•
Chris (CSO)
2
July 2025
Trust Instinct Over Data Every Time
The brands that truly break out will be those led by people with strong instincts; grounded in real experience and industry knowledge
Jul 26
•
Chris (CSO)
You're Not a Marketer If...
A not-so-gentle note about the dangers of modern marketing
Jul 21
•
Chris (CSO)
2
May 2025
💡 How to Build Infinite Signal from One High-Performing Post
Repurposing map + distribution layers that build leverage
May 13
•
Chris (CSO)
2
1
💥 The 3 Types of Content That Prime Your Audience to Say Yes
Awareness, Authority, and Activation — and how to rotate them
May 9
•
Chris (CSO)
2
The Death of Digital Marketing: How the Hustle Bros Hijacked the Craft
From strategy to theater; how fake marketers hijacked a $500B industry
May 8
•
Chris (CSO)
3
1
How to Turn Your Message into a Magnetic Funnel (Without Being Salesy)
Forget about pitching harder. It's all about sequencing smarter.
May 8
•
Chris (CSO)
Stop Selling What You Do. Start Selling What They Become.
The messaging shift that turns content into clients.
May 7
•
Chris (CSO)
2
1
The 1 Thing Every Substack Writer Needs (But 90% Skip)
Most writers ignore this 10-min setup—then wonder why they’re invisible.
May 6
•
Chris (CSO)
7
2
Considering a Custom Domain on Substack? Don't Make This Mistake
Make the wrong move, and you could lose SEO, subscribers, or future flexibility.
May 5
•
Chris (CSO)
5
1
For The Creatives Fine-Tuning Their Signals and Silencing The Doubt
A letter to the ones tuning in again, finding clarity in the chaos, and remembering who they really are.
May 2
•
Chris (CSO)
1
Substack vs Competitors: Choosing the Best Newsletter Platform for Independent Creators (2025)
Are you using the right platform for what you're trying to build?
May 1
•
Chris (CSO)
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